Very good article, right to the point… I would take it one point further and say that offering choices all the way through the closing-sales process is the right thing to do. We may know our prospects need a solution but providing options assures we are not assuming on the client’s behalf on the subtleties of fit and trim. Clients recognize the respect this approach embodies and it engenders trust. Many a business book has been written making the case that trust is one of it not the most potent accelerant ,where buying decisions are considered.
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